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Heart Mountain Equipment Member Highlight

Greg Wilson, General Manager at Heart Mountain Equipment, sits down with Powell Economic Partnership/ Powell Chamber to discuss company culture, their team and the future.

Heart Mountain Equipment products have evolved over time; but their dedication to servicing equipment and being able to source the right parts is a point of pride for Greg Wilson.

Company Culture

Specialty farm equipment, construction equipment and lawn mowers are sold and serviced at Heart Mountain Equipment in Powell, Wyoming. Greg is proud to be a part of an area where the people are independent. At the core, Greg is a problem-solver. He wants to be able to help his customers solve problems so they continue to be independent.   

Like the customers they serve, Heart Mountain Equipment, formally Heart Mountain Farm Supply, has a rich family history in the Big Horn Basin. They have three generations currently working at the family business.  

Terry Swenson moved to Powell when his father, George, bought the International Harvester Dealership. Terry and wife Val are very much a part of Heart Mountain Equipment since they opened in 1982. This year marks twenty years that Greg Wilson followed his father-in-law’s life advise and moved back to Powell to work for the family operation.  

What books are you reading or have most helped you?

“John Maxwell leadership books are what comes to mind” says Greg.

Core Competencies

What does twenty years of experience tell you?

“We are really about helping people to find solutions. We aren’t about sales quotas. We have turned people away because we didn’t want to sell them something they didn’t need. We don’t have pressure tactics, we help them.” Greg confirms, these business practices do lend to repeat customers.

What areas do you serve?

“We serve Farmers in the Shoshone Irrigation lands from the Buffalo Bill Dam, farmers along the Shoshone River in Lovell and Worland, and Shell. We have construction clients all over the Big Horn Basin. Also, in southern Montana in Belfry, Bridger and small acreages are everywhere.  When you have 2 to 50 acres you need equipment to care for your place.  Those are a lot of the people we serve. Of course, there is also the commercial turf market from landscapers to schools and municipalities, we have Kubota mowers running all over.”

What equipment manufacturers do you carry?

Heart Mountain Equipment sells a premier product. Kubota is a Japanese company that builds about 50 % of their products in the United States. They have manufacturing plants in Georgia, Kansas and Missouri. Kubota is the number one seller of tractors under 100 horsepower.  The types of farms that use these tractors are growing hay, have cattle, are hobby farmers, have orchards, vineyards, or grow specialty crops.  Kubota is also the number one manufacturer of off-road diesel engines under 100hp. Think, generators, refrigerator trucks, welders, tractors and side-by-sides. 

The amount of orange on display at Hearty Mountain Equipment is a clear signifier that Kubota is their leading manufacturer. However, they also carry Trimble GPS and precision farming systems, Vermeer hay equipment, Land Pride tractor attachments, and Hesston small balers.

Team

What does talent look like to Heart Mountain Equipment?

 “We have a good rapport with our employees. It’s a good atmosphere. We look for people who can develop…The attributes we are looking for are integrity, hard work, solutions oriented, and people that interact positively with others. It is a fun place to work.”

Greg is particularly proud of their service department. They can fix anything, and do, “unless it just isn’t worth the customers money to fix it” Wilson says. He adds, “the parts department takes care of unique issues as well”.

In the Big Horn Basin, equipment lasts a long time, thirty to forty years. The Basin just doesn’t get the moisture that is so hard on equipment in other agricultural regions. Greg shares, “the parts department is really good at tracking parts down and finding the right replacement parts. In fact, we service customers from as far away as North and South Dakota”. With a smile, Greg explains, “a farmer in the Dakotas contacted Heart Mountain Equipment. The parts department was able to help him get what he needed. That same farmer told all of his buddies, and now Heart Mountain Equipment is widely known as a resource in North and South Dakota.”

What does technology in Farming look like?

“We use a satellite-based construction that doesn’t need a strong cell connection. You can also store the information and transfer it to a USB or complete a wireless transfer with the cell signal is stronger.”   

Aspire

How does Heart Mountain invest in the future?

“By making an investment in our employees.”

What will specialty farm equipment look like in ten or twenty-years?

Precision farming is going to be standard in ten to twenty-years, and it will be completely normal to have GPS guided/autonomous equipment do everything from planting to fertilizing to feeding cattle to clearing snow off the sidewalks” Greg predicts. “Heart Mountain Equipment will continue to differentiate with quality products and quality service; that is something that will not change.”

He projects that parts departments will change when they are able to 3-D print in metal on a mass scale. It will become cheaper to make a product than to ship one in.

When people free themselves from the mindset of this is what grandpa did, advancements will be more mainstream.  Now, and in the future, Heart Mountain Equipment is dedicated to helping people solve problems and getting them what they need; specialty farm equipment, construction equipment and lawn mowers new or repaired in Powell, Wyoming.

Yellowstone National Park Travel Hacks

This is an amazing place but can quickly become more of an adventure then you bargained for. These Yellowstone National Park travel hacks will ensure you have the best experience.

National Parks are on your travel list and you’ve narrowed your trip down to Yellowstone National Park. Get excited, here are the major highlights. Yellowstone Lake is the largest high-elevation lake in North America. Plan to spend some time on the water. There are sixty-seven mammal species, from massive bison to cute river otters. Get off the roads and walk on the trails, you’ll see more wildlife. Seek out native cultures. Before Yellowstone was designated as a national park twenty-six tribes used its resources.

#1 Yellowstone is the size of a small state.

It is larger than Rhode Island and Delaware combined. So, unless you are on a bus tour or have scheduled a shuttle you will need your own transportation.

#2 Pick a gate. Hint, The East Gate is the Best Gate.

Yellowstone spans three states (Wyoming, Montana and Idaho). The majority of Yellowstone is in Wyoming. That’s right, Wyoming = Yellowstone. Actually 53% of Yellowstone is in Park County, Wyoming. Powell is in Park Country, Wyoming (aren’t we lucky). The gates (entrances) into the Park very in size, landscape and animal activity. BONUS: When you travel to the Park from the East, you get to experience the United States’ first National Forest, Shoshone National Forest. If you are looking often you will see moose, bears, and buffalo before you enter Yellowstone.

#3 Pick a gate community.

Each gate has a town close to it. The South Gate is Jackson, the West Gate is West Yellowstone, the North Gate is Gardiner, the Northeast Gate is Cook City, and the East Gate is Cody. Powell, Wyoming is just 20 miles northeast of Cody and we have two gates that are easily accessible by vehicle, the East Gate and the Northeast Gate. Each of the gate communities are distinct.

#4 Cell service is spotty.

Isn’t this kind of the point of our National Parks? Unplug, unwind, go ahead and take those selfies and send them a little later. Keep a map of the park with you so you don’t get lost. The best places to get cell service are Lake Village, Grant Village, Canyon Village, Old Faithful, West Yellowstone, Mammoth Hot Springs and Gardiner, MT.

#5 Again, Yellowstone is the size of a small USA state.

While there are gas stations in the park they aren’t around every geiser. Fill up your tank before you enter the park. Keep it full.

#6 You are at elevation, in the Park and in the surrounding communities.

Drink water, stay hydrated. You have spent time planning your trip and paying for it. Do you really want to get sick due to dehydration, nah.

#7 The animals are wild.

Not like theme park, well fed, will not approach your jeep wild. The kind of wild that is live or die wild. So, don’t approach the Buffalo…use the zoom instead. The friendly Park Rangers give a pamphlet of what types of animals are in the park and how far away you need to view them. Read it.

#8 Get off the roads. Get into the park.

Hike some trails. Bike some trails. You traveled all the away from your busy city to be in nature. Get in nature. Yellowstone National Park fills your soul in a kind of way that little other places do. Our great President Teddy Roosevelt knew what he was doing when he declared this land to belong to the people.

#9 Bring bear spray. The animals are wild in Yellowstone.

Grizzly bears live in the park. They are meat eaters. Black bears live in the park. They eat lots of plants but also eat meat. If you surprise either kind of bear they may attack you. That is when you pull out your bear spray which is in the holster on your body, per the manufacturer instructions, not in your backpack were you can’t reach it.

#10 Bison do ram cars.

Bison are herd grazing animals. Often they will be to the side of the road or on the road. Mostly they will just keep walking; but, Buffalo are wild animals and you never know!

Not sure about what to bring, where to stay, and what to do in Yellowstone National Park? Ask a local. The Powell Visitor Center is here to help. We love talking about our National Treasure and surrounding region.

#11 Gates open and close for the season. Plan your visit. 

Yellowstone is a wild place located in the states of Wyoming, Montana and Idaho. It is a mountainous region with high elevations. Roads close during the winter months. And, winter comes early in Yellowstone. When planning this trip of a lifetime first consult the Yellowstone Live Roads Map. This page also outlines gate opening and closing, current road status, and road maintenance projects.

#12 Look good and layer up. 

Packing your suitcase for all types of weather is always a good Yellowstone travel hack. Especially, if you are visiting in spring (May) or fall (September and October). Include a windproof/ water resistant winter coat, hat, and gloves. It will allow you to stay outside longer to enjoy the beautiful views. It is function over fashion here. Bring hiking boots or good walking shoes. Yellowstone is more fun if you get on the designated trails and off the boardwalks.

Looking for more Yellowstone National Park travel hacks? Ask a local the Powell Visitor Center is here to help give us a call or send us an email. We are happy to give you all the inside info.